8 Effective Strategies Proven to Boost Conversion Rate Optimization of the PPC Campaigns

Published by Saurabh Mishra on

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Pay Per Click (PPC) Campaigns are known to bring the great set of business advantages to any company and that’s the reason why this digital marketing strategy is so popular. Believe it or not! The manner in which a company deploys its SEO campaign, PPC campaign or both becomes the deciding factor for the conversion rate yielded. There are various techniques that could jet fire your marketing campaigns for better brand value, sales, revenue and all round profit only if you know how to deploy them. In this blog, we would be discussing eight major pointers that would help your paid campaigns perform even better.

Produce Clickable PPC Advertisements – The foremost important step to boost your PPC campaigns is to put clickable PPC advertisements with focused keywords that are likely to convert. You could do it by conducting a small research online, as to what keywords and campaign details you should put for more conversion. If you are unsure as to what keywords would be right you could consider taking help from an expert pay per click management services.

Maintain Relevant Ads and Landing Pages – Does your landing page delivers what your advertisement say? It is highly important to maintain relevant landing pages for the promises you make in your PPC campaign. Whenever a user can’t find exact product/service for the keyword that he clicked the possibility of him/her leaving the landing page increases hence impacting the conversions in a negative manner.

Structured Website – A well structured and creative website is a must when it comes to improving the conversion rates. Impressive website design, compelling content, attention to details, fewer complexities etc. are crucial criteria to maintain a website. When a user finds a website complex and ill maintained the possibility of him/her buying downturns hence hampering your growth.

Minimizing Distractions – Website distractions could pose a great threat to your business because they let your prospective customers escape before making a purchase. You could do this by focusing on the call to action button, removing social media links from checkout page and by sending mail notification to the user regarding the products they left in the cart.

Reducing Customer Risks – Whenever a customer faces risks related to checkouts, payment making or transaction fail, he/she might wish to step away from that portal. Ensure that your E-commerce website does not lack these features because the smooth shopping experience is everything that is needed to grab better conversions.

Building Customer Trust – Building trust is the quintessential step in maintaining and running a business online. You should eliminate all kinds of customer insecurities, product insecurities, and payment insecurities in order to build the trust factor. It would help you with better conversions in the least amount of time.

Addressing Customer Objections – An outstanding customer complaint handling strategy and online reputation is highly important in building customer trust. If you positively resolve customer complaints and constantly maintain a clean brand image then you could surely convert more customers than your competitive businesses.

Track Your Conversion Rate Progress – In order to progress as an E-commerce business you must track all your conversions and make constructive changes accordingly. This could be done by optimizing and creating more convincing offers which could bring prominent conversion opportunities to your organization.

In case you find this information intimidating and beyond your technical expertise then you could surely take needed help from conversion rate optimization services. Experts who deal with CRO scenarios on a regular basis know the technicalities needed to bring better conversions for every website.

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Categories: CROPPC

Saurabh Mishra

Saurabh Mishra is a Digital Marketing Professional at Aks Interactive Solutions Private Limited, a leading Digital Marketing Company offering complete development solutions for websites and mobiles. Saurabh has multiple years of experience in strategizing Online marketing Trends and loves learning new technologies.

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Golden Rules of Managing Google AdWords Campaign Cost For Your Startup

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Are you planning to create PPC campaign on your own? Pay per click is a digital marketing strategy that can be of great use when deployed strategically. Creating a campaign always comes easy, you just need to know the basics, set up an AdWords account, and rest can be accomplished. The thing that most startups stumble across is managing the campaign cost. PPC can turn to be quite hefty for a startup when not managed properly and hence you need to get the control in your hands.

Even if you are relying on outsourced PPC campaign management services, it is always a good idea to monitor things once in every few months. The average PPC cost spent by the business is found variable across the globe and it is greatly based on the country that you live in. The PPC cost incurred in the USA is much higher than the average PPC cost in developing countries. You spend money for your target audience based on the geography or locality.

Despite the seeming popularity of organic clicks, PPC isn’t far behind, 91% of the organization allocate an annual PPC budget of more than $500,000. This means that all sizes and kinds of businesses are investing their money in PPC strategy and with such huge investment, having the maximum value-for-money is necessary.

To maximize the return-on-investment on every AdWords campaign here are a few golden rules that you must follow:

Set Daily AdWords Budget – Daily PPC budget is necessary in order to run your campaigns effectively. You can choose whatever value you are interested investing in. A maximum budget can be chosen every day and it can be altered based on your marketing requirements. Google does allow you to bid as you like but setting a really small daily budget will make your ads show less or not show at all. Google has automatic features that will help you with the budget control, so make maximum use of it.

Decide on Maximum Cost per Click – Maximum cost per click is used to indicate the highest amount you are willing to spend on a particular advertisement. You will probably not be the only candidate eyeing the conversions on those particular keywords. There will certainly be the fair share of competitors willing to be on the top of your chosen paid results. You can control your ad budget by setting the maximum CPC as this will keep you from spending too much on an advertisement.

Make the Bid Carefully – Google AdWords allows you to make a bid for the campaign you put out. Every business has its competitors and most of the times there is a real fight on ranking high for the same set of keywords. Google doesn’t favor anybody and that’s why it provides you the facility to bid with competitors. There are two specific ways to bid, one is to go for automatic bidding where you set a daily budget and adjust the maximum CPC accordingly, and another way is to go for manual bidding where only you will choose the bid amount. Go for manual bidding to get control on your budget and use automatic bidding when money is not really the top concern.

The Quality Score – The best way to minimize the cost of your AdWords campaign is to work on getting the higher quality score. Quality score is given by the Google to an Ad-Copy after analyzing various factors such as keywords, landing pages, the relevance of the ads, etc. The higher the quality score of an advertisement better will be the chances of it will in ranking higher in the paid results. Also, ad-copies with higher quality score need to make a lower bid for higher ad ranking, which comes as a bonus!

Analyze the Conversions – The most important part of extracting the maximum out of a PPC ad copy is to analyze the conversions. The term conversion implies different meanings to different businesses. At times, it is the traffic that a brand needs for visibility and at other times it is the volume of sales a particular brand aspire to make. Every ad campaign should be analyzed for the conversions and should be altered based on the results. Your Google Ad-Words account provides a number of tools to help you out with this task, make maximum use of it.

Do you still have confusion about managing the budget? Reach expert pay per click management services to get the needed help!

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Six Conversion Rate Optimization Blunders and Solutions That Every Marketer Must Know

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Do you believe that your website is perfect? You may have an online business, a startup, or even a blog selling special services or products. But, have you been clueless as to why things aren’t just working the way you want them. You aren’t attracting enough customers to do business with despite the increased conversion rates. What is possibly wrong? When you are the marketer for your business, it is crucial enough to understand the relevance of adapting to the right conversion rate methods.

Did you know? 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. It doesn’t just add value to your business but it also streamlines your marketing actions for better business throughput. Conversion rate optimization experts adhere to some specific rules and they avoid making certain blunders when it comes to their website. Here are six CRO blunders that you must avoid along with the concrete ways on how to:

Mistake #1: Your brand doesn’t have a USP

Most businesses fail to put a thought before they launch their website in the industry. Customers just don’t bother when a website lacks to display the unique selling point (USP). They are consistently contemplating about your business as to what unique are you bringing on their plate. Your business is up against thousands of similar ones hence having a niche is quintessential.

Solution: Carve a niche for your business and the earlier you start the better. Have some spare time to conceptualize about your brand, its products, and services. Carry some market research and understand what people are buying and what they are looking for. This task won’t take that long, just focus on what you have and evolve products and services eventually as per your USP.

Mistake #2: Your website is slow and appears newbie

You may have launched your startup for the first time but it shouldn’t look that way to your customers. An unprofessional looking website with slow loading speed always tends to drive off prospective customers. You will be surprised to know that a 1-second delay in page load time can lead to 7% loss in the conversions.

Solution: Know the speed of your website. Various website speed testing tools are available online (such as Pingdom) to let you know the exact speed of your website. The ideal page-load speed for a website is in the range 1.5 and 5 seconds. Anything above 5 is not considered good and one must reconsider hosting plans if they are extracting such a speed.

Mistake #3: Unattractive website design

What kind of impression is your website making on the customers? Conversion rates are nothing but the reflection of the actual state of your website. Customers always prefer purchasing from the websites that have an excellently sorted design, perfect images, responsive capabilities, proper site navigation and other such features.

Solution: Having a beautiful, impactful, and sorted website should be your top priority. 75% of the users find a website credible based on its design. You can ask a website designer to help you with this issue by pointing out the design mistakes that your website is dealing with. Also, they will ensure that your website is designed in the most dynamic way possible.

Mistake #4: Boring or unproductive landing pages

Landing pages are one of the most ignored features of an online campaign. If you were assuming to fetch brilliant leads through a paid or organic campaign without paying value to the landing page then think again. Most marketers fail to understand the value of landing pages and hence miss out on a chunk of convertible leads.

Solution: Optimize, optimize and optimize! That’s your solution for the landing pages. Focus on creating landing pages that are specific, intriguing, and, gluing enough to make your customers stay. An amazing landing page serves plenty of other benefits than just conversion by helping you track your customer activity and boosting SEO ranking.

Mistake #5: No emphasis on A/B testing

You may have several interesting website designs and layout ideas in mind but it can be hard to make the right choice which is productive for conversions as well. Testing your options is more exact than relying on borrowed A/B test hypothesis.

Solution: A/B testing is necessary for your conversions. It generally begins with comparing two different web page designs and knowing which one is driving more conversions through the exact data. There are a number of online tools such as KISSmetrics and Convert Experiment to help you assert the conversion rates you are extracting.

Mistake #6: Mobile unfriendly website

Is your website mobile friendly? If your answer is no then you are definitely missing plenty of business. More than 70% mobile users carry mobile searches to purchase an online product and failing to a mobile-friendly design may lead you to lesser conversions. Having a cross-platform functional website should be the top priority for proactive businesses.

Solution: Go responsive, if you haven’t already. A responsive website adapts as per the dimensions of the user device providing a seamless experience and high-ranking benefits as well. This will provide your users an effortless experience while they shop and will project you as a professional in your business domain.

Get expert conversion rate optimization services to have an insight of these functionalities and to implement them right!

PPC

Top 6 PPC Mistakes That Every Ambitious Startup Business Should Avoid

2017-03-20

Paid marketing is an important digital marketing strategy and should be used carefully in order to extract best benefits out of it. You must already know the importance of PPC and how it makes a great difference to your business. Not just it brings instant traffic but it is also a high ROI strategy that progressive businesses seek. For businesses just starting up, investing in PPC can make a huge difference to your overall profits.

You will be surprised to know that businesses make an average of $2 income for every $1 they spend in AdWords. There are plenty of success stories that tell how success can be achieved with perfect implementation of PPC. You can easily consult PPC campaign management services for this task, especially when you don’t have an idea about its implementation.

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Paid Campaign Running 24×7 – An ad-copy that runs 24×7 does no good for your business. It is necessary to predetermine the campaign duration and specific days it will run. You can optimize the paid campaign by removing the standard settings. This will prevent your ad-campaign from running all the time as you can select the right days and times to target the appropriate customers.

No Separate Landing Pages for Campaigns – Landing page is often the most ignored component of a PPC strategy. Most amateur businesses spend a truck load of money on bidding of paid campaigns but never make sure that their landing page is perfect enough and separate for each one. If each of your campaign redirects users to the home page then it’s time to rethink.

Un-Optimized Ad-Copy – Ad-copy is the first contact point where visitors decide whether or not they want to click it. The more appealing it appears the better conversions it is going to yield. Optimizing the ad-copies mean that you need to filter it according to the search or display network. Not every network can be favorable for your business since finding the right one can boost the ROI.

Not Using the Relevant Keywords – Keywords are vital for your paid marketing strategy and not using it judicially can cost you greatly. You need to use relevant keywords to match your viewer’s search. The more specific the keywords will be, the better. Try not to keywords that are too broad, as this will complex the capability of your advertisement. You can also use negative keyword list or ‘Broad Match Modified’ option for a more targeted search.

Ignoring The Geo-Tagging Option – Geo-tagging localizes your Ad-campaigns by making it visible in the area of your desire. Most businesses forget to implement this in their PPC campaign, which then leads to losing customers. If your business isn’t international then sticking to local geo-tagging becomes really important. This will make your business be more found and you will attract frequent sales as a result.

Not Using Ad-Extensions – Most PPC campaigns are simple and unproductive because of the fact that they miss out on the Ad-extensions. It can be a major mistake that you need to stop making immediately. Ad-extensions are free and you can utilize them to display things such as Sitelink. Implementing Ad-extensions dramatically raises your CTR and conversions eventually.

Benefit your startup business from expert PPC campaign management services and avoid all these mistakes for a profitable business start.