Popular trends of Social Media and Search Engine Marketing this year

Published by Saurabh Mishra on

The year 2015 had been a remarkable year for social media as well as search engine marketing and this will hugely impact the social marketing and media trends in year 2016. Social media and search engine marketing is continuously growing and adapting with latest trends.

In order to succeed and keep growing you need to keep up with the following trends discussed below –

  • Social Media Posts will boost ranking – Social media posts are always a reflection of your online reputation, and hence are important in boosting your overall search engine ranking. This year social media posts will be highly used for boosting and upgrading the overall search engine ranking for your company.
  • Video content will continue to beat text content – Youtube and Facebook receives billions of views everyday and it can be clearly seen that video content is gaining much more popularity compared to text content. Video content will keep being on trend in social media.
  • Mobile optimization is necessary – Mobile generated user traffic is increasing each day as opposed to computer generated user traffic. The optimization of mobile is certainly important with respect to your business, responsive website and other optimization techniques therefore will be essentials of this year.
  • Mobile Application optimization – As we know mobile applications are engaging more than fifty percent of users and these statistical figures will rise this year too. To stand out in your business, the need for an optimized application is essential since plenty of apps are being created every day.
  • Don’t forget SEO – SEO will continue to be popular for generating organic search results. SEO will be more optimized and adapting to latest trends this year.
  • Optimization of Virtual Assistants -Digital or Virtual Assistants like Siri and Cortana will be optimized to answer customer queries. Virtual interactions will be highly taking up the market and the interactive facility will ensure better client communication opposed to flat listing of information on the website.
  • Increased Advertisement Budget – To stay ahead in the marketing game, budget spent on advertisements will rise due to the increased competition in internet marketing.
Categories: SMO

Saurabh Mishra

Saurabh Mishra is a Digital Marketing Professional at Aks Interactive Solutions Private Limited, a leading Digital Marketing Company offering complete development solutions for websites and mobiles. Saurabh has multiple years of experience in strategizing Online marketing Trends and loves learning new technologies.

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Five Recent Social Media Trends You Can Build Your Marketing Strategy On

2017-05-18

Social Media is one of the most powerful and influential marketing tools to create brand awareness. It’s hard to deny its significance, especially as the internet users across the world are exponentially raising. Going straight to the statistics, the growth in the active number of social media users is up by 21% since January 2016 with the exact 482 million new additions. With every passing year, social media has been gaining a better market penetration and there is every reason why you must be doing it now!

Social media marketing services can bring the right exposure to your brand. Depending on the country you live in, you can deploy particular social media platforms to turn up profits. This year has seen some amazing trends in every social media platform, you may know a few or maybe you just missed them out. Here I am introducing you five recent social media trends along with how you can use those effectively for marketing:

Trend #1: YouTube Videos losing to Facebook Native Videos

YouTube videos have lost its charm to Facebook’s native videos. The viewer base on Facebook is immense and almost half of the world’s online population primarily uses this social media site. Facebook videos get more shares and interactions when we compare it to YouTube and it is easily a potential trend.

Strategy to Use: Facebook is a lucrative platform that you must use to put out your creative videos. However, that doesn’t mean that you need to neglect YouTube completely. Simply put up videos on both the social platforms and ideally at the same time. This will maintain your YouTube fan base while keeping your Facebook audience in check.

Trend #2: Twitter to Offer Paid Version of Tweetdeck

Twitter is planning to launch the paid version of Tweetdeck. This premium version is focused on providing a vast range of amazing features to marketers, brands and other interested users. Tweetdeck’s paid version is in its surveying phase but its current free version is equally great.

Strategy to Use: Tweetdeck is a real-time tweet tracker for your profile. It helps you reach the particular audience, organize and engage in different manners. If your company has a twitter account, using Tweetdeck is an excellent way to stay organized and informed round the clock. Implement this feature to manage twitter like a pro.

Trend #3: Visual Search Comes to Pinterest Browser Extension

Pinterest has come up with a new visual search feature through which users can search on the go without needing to type text. This feature allows users to search in real time when they are out and about. The viewers simply need to click a photograph and Pinterest will handle the rest.

Strategy to Use: The new visual search feature by Pinterest enables your users to search for the exact product they want. You can use this amazing feature in your marketing interest by optimizing the descriptions that you put with each uploaded image. You can also create relevant pin board to allow your product to show up in the visual search.

Trend #4: Pinterest’s Expanded Search Ads

Pinterest has recently brought up a new feature known as Expanded Search Ads that users can explore. Pinterest is joining the paid advertisement game with other social media platforms. These ads will function like an auction and the advertiser will have to pay for each impression received.

Strategy to Use: This feature is excellent if your marketing strategy is centered on the Pinterest portal. Marketers can make tremendous use of this feature by bringing it up front. The advantage of using Pinterest’s paid ad service is that more than ninety percent of Pinterest users don’t type specific brands while searching; this gives you an edge to make a market presence with little effort.

Trend #5: Facebook Live Videos

Facebook Live video feature isn’t as new yet it’s a trend that influential pages are making use of. Live videos let you capture the real-time occurrence without the need to post it. These videos get automatically broadcasted till the time you want. It also let your viewers communicate with you through comments.

Strategy to Use: Facebook Live videos provide you an excellent way to connect and communicate with your audience. More often you go live better social engagement will you make, but just remember to be creative every time you go live. You will also need a trusted internet connection for a hassle-free experience.

Ask a professional and Best SMO Company to create an effective marketing strategy from all these trends and the upcoming ones.

SMO

Common Social Media Mistakes That All Amateur Marketers Make and How to Avoid Them

2017-04-04

Social Media provides the sacred place to market your brand and products without working really hard. It can be your tool or your road-blocker depending on the manner you do it. Marketing on the social media might tempt you and it is really easy to undermine the importance of strategic work on it. You can fall into the trap of unproductive SMO easily and it will be realized later when hardly anything can be done. If you are an amateur marketer or someone handling their startup then you need to refine your SMO strategies by reducing the number of mistakes. Today, I will introduce you to some common SMO mistakes that you hardly recognize and how you can avoid them.

According to Ironpaper, 93% of shopper’s buying decisions are influenced by the social media. This means that social media holds quite a lot of importance in your marketing strategy and making mistakes here can cause you substantial losses. It is considered best to consult professional social media optimization services to curb this possibility. Here are some common social media mistakes that you should never make –

Mistake 1: To Be On Every Social Media Platform

This is a common mistake that most brands tend to make with SMO. They jump start with all the social media platforms at a time and hardly make an impact on even a single one. Coming up with original content and ideas for a number of social media platforms at a time can become a daunting task, this then results into a poor social media foundation.

Solution: Don’t focus on multiple social media platforms at a time. If you are just starting up with SMO, choose the networks that will provide you maximum audience to interact with. Each business domain can benefit from individual social media platforms, for Eg. Facebook and Instagram work best for Ecommerce brands. Focusing on quality versus quantity as this will push your SMO efforts amazingly.

Mistake 2: Not Developing a Consistent Social Posting Plan

Developing a consistent social posting plan is a common goal that most marketers make but only a few keep up with it. In the due run, monotony takes over and even the best SMO plan falls at the mercy of poor schedule. Most startups either don’t make an effort to develop a consistent schedule or they lack the will to sustain it. Without consistent posting, you will lose your audience as their interest will soon drop.

Solution: The best solution for this problem is to draft a weekly or monthly social posting plan. Your monthly social posting plan will consist of all the activities that you will channel through your social profiles. However, weekly social posting plan will be more detailed and will tell activities to do on the daily basis. The point here is to stay in touch with your audience, the more frequently you post the better engagement you will create.

Mistake 3: Ignoring Audience Needs

The success of a social media plan lies entirely on your audience and ignoring their needs can be a dangerous mistake. The major mistake that amateur marketers make is to create and follow a plan that the audience no longer adores. Social media platforms are adapting quicker than ever before and so does the audience, ignoring their needs will only impact your business.

Solution: It isn’t complex to know what your audience needs, a bit of research and asking out is all that you need to do. Also, you can ask them to submit their feedbacks; it will help you evolve your content and strategies. Every social media platform has certain tools that you can use to know what your audience needs, conduct Live interaction sessions on Facebook or Instagram. On Twitter, you can do the same by tweeting and asking for feedbacks.

Mistake 4: Creating Irrelevant Content 

Content is crucial for your social media strategy and you need abundant creative inputs for it. Sometimes, marketers diverge from their aim and create irrelevant content that fails to add any worth to the SMO plan. As a result, the interactions with social media profiles decrease and so does the leads that are brought from it. Irrelevant content causes, even more, harm than good and halts realizing the marketing goals as a result.

Solution: Not every kind of content that brings chuckles and likes is necessary to be put on your social media profiles. If the content that you put has no relevance to your brand then it’s a complete waste. It is necessary to link the content with the brand identity of the business. This will require a few creative inputs but it will definitely do the deal for you.

Mistake 5: Not Developing a Broader Marketing Strategy

Just like any other marketing strategy, social media also requires you to plan ahead of time. Most budding businesses fall into the trap; they develop consistent posting schedules and connect with the audience in various ways but hardly make it to their set benchmark. This happens due to the lack of a broader marketing vision.

Solution: It is necessary to develop a marketing strategy that aligns with the broader vision of the business. Just by creating a social media profile, you just can’t create the buzz all around. You need to set achievable goals and then integrate tools to bring to achieve those goals. Analyze what proficient social media players are doing and then recreate similar scenarios with an interactive blog or postings.

Get your expert support from best SMO Company to eliminate all these mistakes from your SMO plan!