How to Measure the Productivity of an Email Marketing Campaign for Better Business Conversions?

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email-marketing

Do you market your products or services with the help of emails? Email is the oldest yet a significant channel for marketing a brand or business to the right audience. It carries a highly personal and direct message to attract the leads. When done creatively and strategically, Email marketing is likely to convert more leads than you will expect.

Did you know? 91% of consumers check their Email once a day. Consumers appreciate receiving commercial communication through Emails rather than any other online platform. In fact, 66% of consumers have made a purchase online as a result of an email marketing message. Email marketing campaign services are therefore extremely important for a brand that is thriving to make its presence and profits in the industry.

But firstly, you need to develop a sound strategy to create your Email campaigns. You can implement points shared in email marketing campaign tricks to develop a creative and beneficial campaign for your brand. After you are done with optimizing your Email campaign, you are all set to analyze your campaign success for the better conversion rates.

It is essential to know the email marketing metrics before you finalize upon your email marketing campaign for the week or the month. Before sending an email to your prospective customer, measure the productivity of your email campaign with the following for better business turnover:

Open Rate – Open rate of an email signifies the number of emails that have been clicked and opened by the prospective customers. This is calculated by finding the total number of opened emails by a total number of sent emails and then multiplying the number with 100. By measuring this, you will know how well the content, subject line, and promotion offer is working in the email.

Click-through Rate – Click-through rate is also an important metric that measures email campaign performance. Most email marketing campaigns have an embedded link that is to be clicked by the receiver. Click through rate is all about calculating the ratio of click through to the number of emails delivered. This will tell you the conversions in terms of clicks and should be tested weekly.

Conversion Rate – Conversion rate is an important metrics; it tells you exactly the percentage of customers that made the purchase on your website by clicking on the email campaign. This is calculated by dividing the total number of conversions to the number of delivered email and then multiplying it with hundred. It exactly tells you how productive your campaign had been and should be calculated on a monthly basis.

Delivery Rate – Most of the emails end up being spammed and therefore miss an opportunity to make an impact even when they have impactful campaign inside. It is important to measure whether or not your emails are reaching to the customer’s inbox or not. A poor number is definitely a matter of concern and needs to be resolved. Immediately remove the accounts for which the emails are bouncing back.

Miscellaneous – There are plenty of other Email marketing metrics that need to be included in your campaign evaluation. Metrics such as bounce rate, sharing rate, subscriber retention, revenue per email, and list growth should be noted too. All these factors, when calculated, provide you a brilliant way to measure all your email campaigns.

Incorporate all these metrics to your email campaigns by hiring top email marketing services from the professional outsourcing company.

Categories: Internet Marketing

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9 Best Email Marketing Campaign Tips to Trigger the Business Profits

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Do you want to trigger your business profits by making the least efforts? Email marketing will be your right tool to do so. It is one of the simplest and most convertible marketing channels to build customer loyalty, trust, and brand awareness. When you use these campaigns judicially, you can easily extract bigger profits out of it.

You would be fascinated to know that 95% of online consumers use Emails of which 91% check it at least once in a day. A well-drafted Email campaign has greater chances of capturing the attention and translating into sales. You can trigger the business profit by hiring expert email marketing campaign services, but make sure that you implement a few essential practices before giving it a shot.

Here are a few tips that will provide your Email marketing campaign an edge and will add up to your profits. Take a look on these and adapt these strategies in your future Email campaigns –

Put a Catchy Subject and Get Creative – Emails with interesting subjects receive maximum hits from the users. It is, in fact, the first thing that the audience notices when they receive an Email in the Inbox. Keep it simple, short and creative. Also avoid spam keywords like ‘free’, ‘help’, etc.

Create a design that goes with your brand image – Remember that the Email you shoot reflects your brand identity and hence it must communicate your motto precisely. Create a story or idea that your want to project to your audience and it will certainly make a difference.

Customize the campaign – Customization of the Email campaign means that you will be creating the entire content as per the individual you are targeting. This can be a short welcome note or a deal that they can find interesting. A little effort on your part will make your customer feel special.

Keep balanced content – Emails should be balanced and informative. Users refrain from opening emails that are strictly promotional. Hence you must make those informative and balance the visual and text content to keep them glued.

Don’t forget to be mobile friendly – Can we deny the essentiality of the mobile device in our life? Mobile is the new age computer and with the advent of smartphones, people consistently surf Emails through their mobiles. By optimizing Email templates according to your mobile, you will be able to achieve more engagement.

Analyze audience and then shoot campaign – There is no use of shooting a campaign that your audience won’t see or consider beneficial. Analyze the highest frequency of your Email readability in a day and accordingly shoot them. This step will make your conversions lot easier.

Don’t spam – Spamming can kill your Email marketing efforts! You must stick to this tip as it can bring down the brand image of your company. You can do this by setting a timeline for sending Emails, keeping creative content, keeping entire Email in one font style. This will make your content pass the spam test.

Experiment with Email formats – Boring Email formats are no good. Imagine yourself at the audience end, won’t you find it frustrating to come across same email style over and over again. You need to create multiple Email formats and need to consistently upgrade it as you go. Each Email campaign is about exploring the new!

Link social media accounts – Your brand’s social media accounts are great platforms to connect with the audience. Consider incorporating social media buttons beneath the Email content. This will make your Email easily shareable and will also increase the potential reach. This is a simple tip but it does make a difference in projecting you as a professional.

Don’t refrain from having top email marketing services to target the audience and turn up sales.

Internet Marketing

Top 7 Internet Marketing Strategies That Your Business Must Follow in 2017

Internet Marketing

In 21st century, The Internet has become the world’s best communication route to connect with your loved ones as well as your business audience. More and more businesses are realizing the value of internet marketing to stay connected with their audience and it’s the best time to start.

Did you know? According to internet live stats, last year there had been a 46.1% pop in the number of internet users in the world. That means now there are approximately 3.5 billion internet users added to the global digital family.

The Internet is now even more influential than before and there is no reason why you should refrain from Internet marketing services. You can expand the capabilities of your online business by implementing the right strategies and that’s what we are going to discuss.

As 2017 begins, it’s time that you upgrade your internet marketing strategies for business to reap the maximum potential that you deserve.

Here are top 7 internet marketing strategies that should take your focus this year:

Paid Search on Search Engine – Paid search on search engines like Google and Bling are not at all new for businesses, but it will be on rage this year. It helps you reach your customers directly by implementing a few steps, keywords, and bid amount. Google has been turning competitive with search engine advertisements and hence you need to strategize Ad copies through forthright keywords, content, and specific tools.

Search Engine Optimization – Search Engine Optimization is as old as Google and it has been evolving ever since. SEO is here to stay all because users genuinely trust organic results more than the paid counterparts. This year the major focus, however, will be on amplifying the content quality and content promotion rather than keyword stuffing. Links with high quality and high domain authority will also be the metric for success in SEO.

Mobile App – People just don’t use desktop and laptops for operating the internet anymore. Mobile devices are consistently transforming the internet marketing. More than 2 billion mobile users were estimated to access the internet globally last year and the number is constantly increasing. You need to have your own business mobile application to attract that major chunk of the audience.

Paid Social Media Searches – Social Media platforms has changed quite drastically last year especially when we relate it to internet marketing. More and more brands are deploying Facebook, LinkedIn, and Twitter to attract the qualified audience and promote their sales. Paid social media has helped in driving qualified leads and immediate business to the brands. Your business can have instant recognition by putting the least amount of investment.

Email Marketing – Personalization of the website for the users is an important aspect that can’t be ignored this year. Selling products and services passively are just not enough, your audience needs that specialized focus. Email Marketing can help you reach your loyal bunch of customers by communicating latest deals and offers. Also, the high ROI (Return on Investment) is likely to well contribute to your revenue.

Influential Marketing – the Internet is the best place where the audience can be well influenced for making instant purchase decisions. Numerous companies are using qualified strategies to influence their audience through a number of marketing channels. With time it is likely to bring you bigger and better sales leads. You must also include referral programs like contests, discounts, etc. to leverage your sales results.

Videos – Text content has its advantage but nothing can beat videos when we talk about user engagement. We have seen a huge increase in video content across numerous social media platforms and it will be a major component of all great business strategy this year. The quality of videos, however, plays a great role in the success of your strategy. Go for HD (High Definition) ones with creative and compelling content to drive significant leads.

Internet Marketing

How to Develop a Brilliant Email Marketing Campaign by Implementing only Five Steps?

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Communicating with customers on a frequent basis can be extremely beneficial for your business. No matter how new or old you are in your particular business domain, developing an impactful one-to-one communication is necessary. You can easily convert your viewers into potential customers by creating some amazing Email marketing campaigns that don’t really take a lot of time. Just adopt this five-step guide to developing the most lucrative Email marketing campaign.

Did you know? About 91% of consumers check their Email at least once a day.

This fact easily explains why you should be putting your focus on most convertible Email marketing campaigns and newsletter design services for better profits.

Implement these five steps in a chronological manner to build your first major Email marketing campaign, so let’s get started

Import Contacts of Receivers – The first important step to developing a foolproof Email marketing campaign is to assess your list of email receivers this can be your past customers, current clients or prospective clients. The key here is to target a specific group of individuals who can find your campaign useful enough for their purpose. Since Email marketing enables you to send bulk Emails, you can, therefore, create a single campaign for a number of receivers. This step will ensure that your customer receives personalized emails for campaigns while you won’t necessarily be creating different campaigns altogether.

Create a catchy plot for Email marketing – Email marketing is customer focused hence developing catchy plots for campaigns is vital. Lack of creativity can cause you a major setback, therefore, plan an outline for your campaign by considering engaging headings, content, images, and graphics. Also, pay a little more focus on details such as subject line and content of the Email. You won’t believe but statistics reveal that about 47% of the users open a mail because of its interesting subject line. Consider revising your Email marketing plot a few times before actually making it a reality.

Decide on Email template or layout – If you are a beginner to Email marketing then having a great template design might be a game changer in your case. You need to choose this once and then deploy it for the future campaigns. Choosing a template can, however, depend on your organization’s preference, content requirement, targeted users, etc. A personalized template will also establish your unique brand image, as you will be associated or credited with these emails. Hence don’t forget to make an impact with brilliantly creative Email template.

Schedule your Email campaigns – So after you are done with those basic steps of Email marketing campaigns the next step should be to schedule your campaigns. To accomplish this step successfully, start with a little research about your customers and then send your emails on time. This can be done by scheduling your emails for specific durations, for e.g. the best time to reach for Ecommerce deal is either early morning or evening because this is the free time when your customers access their emails. You can develop your own schedule by carrying a little research from your end.

Track your campaign progress – No marketing campaign is ever successful without tracking the campaign results. You would want to track your Email marketing conversions before starting with the next round of campaign development. This can be done with Email marketing tools like MailChimp, as it generates a specific URL for your each recipient. You can then take these metrics or conversion rates to optimize your future campaigns.

So now you can jump start your Email marketing campaign with these five simple steps. Or you may also contact partners that can help you with top email marketing services in your own locality. Make your business profitable with sophisticated digital marketing implementations.