The Importance of Mobile Optimization for Ecommerce Websites

Published by Saurabh Mishra on

In today’s digital age, there is hardly any person who does not have a mobile device. From smartphones to tablets, these devices are becoming increasingly popular because of their functional values. It has become super easy for all of us to use mobile phones and do almost everything within a few clicks and seconds. Be it shopping, browsing the internet, connecting over social media, gaining information, running businesses, and whatnot, mobile devices can help us do all of these conveniently.

But, have you ever noticed how a website looks different on a desktop and a mobile device? How sometimes an option or feature reports an error on the mobile phone but works perfectly on a laptop?

This difference is what this post is going to be about. If you are also looking forward to having an e-commerce website for better customer reach, get in touch with a competent ecommerce app development company to achieve maximum mobile optimization.

What is mobile optimization for ecommerce websites?

Mobile optimization is the process of making a website user-friendly and well-responsive for mobile devices. In other words, it means ensuring that your website is accessible and easy to navigate on small screens and touchscreens contrary to that of desktop (bigger) screens.

Why should you aim for mobile optimization of your ecommerce website?
The shortest answer is that without mobile optimization, users might not have a smooth experience with your website on their mobile phones. Read on to have elaborated insights into this question.

Improves User Experience (UX)
While opening a website on a desktop, the users have more screen space and can find all options easily. However, when they switch to their smartphones, the smaller screen may not accommodate all features or options of your website altogether. Thus, users are bound to get frustrated, and the UX will be affected negatively. However, if your website is optimized for mobile devices, users will be able to easily navigate your site, find things conveniently, and have a smooth browsing experience.

Increases Conversion Rates
Different research has already shown that an average of 50% of users are unlikely to return to a mobile website if they had trouble accessing it. Thus, it becomes imperative for you to work on mobile optimization as ignoring the same will not just affect the user experience, but also decline the sales and revenue of your business. Mobile optimization can help you to leverage conversion rates by providing users with a website that is compatible to open and use on their mobile phones.

Meets the demands of the target audience
It makes sense to be present creatively and conveniently for your target audience where they are most likely to make their purchases. And, gone are the times when people use to go through the hassle of especially opening a laptop or stepping out of their homes to buy anything. Consumers now prefer buying groceries, apparel, appliances, and everything else right from their mobile phones. Thus, you have to ensure making available a shopping platform best compatible with their mobile devices.

Enhances SEO Ranking
SEO ranking is crucial because the higher your website will rank in the search engines, the more will be the likelihood of consumers shopping with you. Among many other techniques to improve the SEO ranking of your website, mobile optimization also plays a significant role. The reason is that search engines prioritize mobile-friendly websites in the search results. So, if your website is not mobile-friendly, you could be missing out on potential customers. Seek help from an adept ecommerce app development company for this perk.

Speeds Up Website Loading
People are highly likely to exit a website if it does not load on their mobile devices in around three seconds. The slow loading of a website makes the user hop to other websites because they have a myriad of options nowadays, and people are quick to shift to other websites. Even studies back up this statement. This is why you have to ensure mobile optimization that holds immense potential to improve the loading speed, which is crucial for ecommerce websites. Better speed will also fetch customer loyalty and retention.
Hire an expert ecommerce app development company that can ensure that your business stays competitive in an increasingly mobile-first world.

Categories: Ecommerce Development
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Saurabh Mishra

Saurabh Mishra is a Digital Marketing Professional at Aks Interactive Solutions Private Limited, a leading Digital Marketing Company offering complete development solutions for websites and mobiles. Saurabh has multiple years of experience in strategizing Online marketing Trends and loves learning new technologies.

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BENEFITS OF HAVING A MOBIE APPICATION FOR E COMMERCE BUSINESS

There are several benefits of having mobile application for your e commerce business:

1.CUSTOMER ENGAGEMENT:

Having a mobile application can allow your business to access customers from all over the world and round the clock. The customer can at any time access the services of your business which will create a sense of trust towards your brand and re- visits towards services of your business.

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Mobile application drives customer engagements and customer loyalty towards your business and having both the factors in your favor can result in profit maximization as you will be providing personalized experience over phone.

4.ANALYSIS AND TRACKING:

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5.ADAPTATION TO DIVERSE MARKET:

You can analyze the market demand currently going in your industry and adapt your business service providing capacity in the direction which is relevant to the market.

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