Battling with branding? AKS- the escape route for start-ups

What happens when you first meet a person? You go on the first impression which the person makes with you and whether the journey with the person will go a long way or not is further decided on that.  What made you take this decision is the quality of that person. Same goes with the clients’, while they are looking out for the best business solutions that will suit their needs; they will make sure that the one they hire has a reputable stake and a good hold at the market.

In case of start-ups, trust issue is one thing that they battle all the time. With less money to invest it becomes a headache for Start-ups to choose the right platform that will help them carve a niche in market.

Branding comes with endless offers that are irresistible to deny. For start-ups, branding has an essential part to play. A correct branding strategy can give wings to your company to fly and come out with flying colors.

While empowering your product or service with a correct branding strategy it is important that your product or brand has the right ingredients in proportionate manner. The ingredients responsible for its success are:

Brand Identity

Brand identity defines the identity of the company and encompasses all the elements logos, typography, colors, packaging, and messaging. Identity should compliment and reinforce the existing reputation of a brand. Brand identity entices new customers to a brand and gives a million reasons for other existing customers to stay loyal to the brand.

Brand Strategy

A proper strategy is the real force behind successful campaigns. In order to achieve specific goals in business, one must ensure that the strategy is directly connected to emotions and requirement of consumer needs and follows the competitive trends.

Brand Positioning

By creating a distinct picture of your company in the mind of consumer, either by emphasizing the features of brand or designing an offering that is one of a kind, positioning is done. This provides refinement to the brand making the existing customers loyal towards the brand and enticing new customers.

Brand Guidelines

Every success requires some discipline and in case of branding, Branding Guidelines help achieve these by adhering to a set of instructions. These guidelines are the tools that help to maintain consistency in the way a brand looks feels and sounds even on diverse conditions.

Brand Auditing

Auditing is important to determine the current position of a brand in comparison to its competitors. Through auditing, one can have an idea of the company’s strength and weakness and can work to remove the inconsistencies and strengthen the effectiveness. Newer developments and making use of opportunities is what brand auditing does to company.

We at AKS empathize with our clients and build strategies which are customized according to the competition in the market. Our dedicated teams of individuals get into the intricacies of business and make sure that branding leaves a lasting and meaningful experience.