Beginner’s Guide to Best Conversion Rate Optimization Practices and Benefits

Published by Saurabh Mishra on

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Internet marketing terminologies might sometimes sound intimidating, but trust us there is a lot of important information that you need to know to develop your business. Marketing your products is no new concept, today with huge reach of technology we make that happen through internet. Internet is the new market place for all kinds of customers and shoppers, deployment of certain techniques could be really helpful for your business. One such internet marketing technique is Conversion Rate Optimization; it is about taking dedicated actions to convert website traffic into customers to make more revenues for your business.

Your website maybe attracting a huge traffic but it’s totally worthless if these visits aren’t converting into sales. Conversion Rate Optimization Services provides you a channel through which you could encourage your visitors to make online purchases. Better sales mean better revenue and business all in all. By having a few modifications to your existing website, you could greatly reduce bounce rate and can generate excellent revenue for your company.

What are the benefits of CRO strategies?

These are a few benefits of deploying CRO strategies –

  • Higher conversion rates
  • Better Return to Investment (ROI).
  • Cost effective.
  • Concise and effective.
  • Improves your brand reputation.
  • Helps you understand your customers better.
  • Improves the SEO ranking organically.

How to improve CRO for your business website?

There are certain ways in which you could improve conversion rate optimization for your business, some of which are –

  • Write compelling PPC advertisements.
  • Maintain high relevance between ads and landing pages.
  • Maintain a well structured website.
  • Maintain creative and compelling user interface.
  • Remove or minimize distractions.
  • Reduce customer risks.
  • Increase trust.
  • Address customer objections.
  • Set up a sales channel.

By taking all these steps you could reach your target revenue point, CRO implementation could be highly beneficial for your business in long run.

Categories: CRO

Saurabh Mishra

Saurabh Mishra is a Digital Marketing Professional at Aks Interactive Solutions Private Limited, a leading Digital Marketing Company offering complete development solutions for websites and mobiles. Saurabh has multiple years of experience in strategizing Online marketing Trends and loves learning new technologies.

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Six Conversion Rate Optimization Blunders and Solutions That Every Marketer Must Know

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Do you believe that your website is perfect? You may have an online business, a startup, or even a blog selling special services or products. But, have you been clueless as to why things aren’t just working the way you want them. You aren’t attracting enough customers to do business with despite the increased conversion rates. What is possibly wrong? When you are the marketer for your business, it is crucial enough to understand the relevance of adapting to the right conversion rate methods.

Did you know? 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. It doesn’t just add value to your business but it also streamlines your marketing actions for better business throughput. Conversion rate optimization experts adhere to some specific rules and they avoid making certain blunders when it comes to their website. Here are six CRO blunders that you must avoid along with the concrete ways on how to:

Mistake #1: Your brand doesn’t have a USP

Most businesses fail to put a thought before they launch their website in the industry. Customers just don’t bother when a website lacks to display the unique selling point (USP). They are consistently contemplating about your business as to what unique are you bringing on their plate. Your business is up against thousands of similar ones hence having a niche is quintessential.

Solution: Carve a niche for your business and the earlier you start the better. Have some spare time to conceptualize about your brand, its products, and services. Carry some market research and understand what people are buying and what they are looking for. This task won’t take that long, just focus on what you have and evolve products and services eventually as per your USP.

Mistake #2: Your website is slow and appears newbie

You may have launched your startup for the first time but it shouldn’t look that way to your customers. An unprofessional looking website with slow loading speed always tends to drive off prospective customers. You will be surprised to know that a 1-second delay in page load time can lead to 7% loss in the conversions.

Solution: Know the speed of your website. Various website speed testing tools are available online (such as Pingdom) to let you know the exact speed of your website. The ideal page-load speed for a website is in the range 1.5 and 5 seconds. Anything above 5 is not considered good and one must reconsider hosting plans if they are extracting such a speed.

Mistake #3: Unattractive website design

What kind of impression is your website making on the customers? Conversion rates are nothing but the reflection of the actual state of your website. Customers always prefer purchasing from the websites that have an excellently sorted design, perfect images, responsive capabilities, proper site navigation and other such features.

Solution: Having a beautiful, impactful, and sorted website should be your top priority. 75% of the users find a website credible based on its design. You can ask a website designer to help you with this issue by pointing out the design mistakes that your website is dealing with. Also, they will ensure that your website is designed in the most dynamic way possible.

Mistake #4: Boring or unproductive landing pages

Landing pages are one of the most ignored features of an online campaign. If you were assuming to fetch brilliant leads through a paid or organic campaign without paying value to the landing page then think again. Most marketers fail to understand the value of landing pages and hence miss out on a chunk of convertible leads.

Solution: Optimize, optimize and optimize! That’s your solution for the landing pages. Focus on creating landing pages that are specific, intriguing, and, gluing enough to make your customers stay. An amazing landing page serves plenty of other benefits than just conversion by helping you track your customer activity and boosting SEO ranking.

Mistake #5: No emphasis on A/B testing

You may have several interesting website designs and layout ideas in mind but it can be hard to make the right choice which is productive for conversions as well. Testing your options is more exact than relying on borrowed A/B test hypothesis.

Solution: A/B testing is necessary for your conversions. It generally begins with comparing two different web page designs and knowing which one is driving more conversions through the exact data. There are a number of online tools such as KISSmetrics and Convert Experiment to help you assert the conversion rates you are extracting.

Mistake #6: Mobile unfriendly website

Is your website mobile friendly? If your answer is no then you are definitely missing plenty of business. More than 70% mobile users carry mobile searches to purchase an online product and failing to a mobile-friendly design may lead you to lesser conversions. Having a cross-platform functional website should be the top priority for proactive businesses.

Solution: Go responsive, if you haven’t already. A responsive website adapts as per the dimensions of the user device providing a seamless experience and high-ranking benefits as well. This will provide your users an effortless experience while they shop and will project you as a professional in your business domain.

Get expert conversion rate optimization services to have an insight of these functionalities and to implement them right!

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10 Easy yet Sure Ways to Increase the Conversion Rate of Your Website

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Are you perfectly happy with your website? Is it bringing you the right amount of sales you wished for? You might be attracting the right dose of traffic to your website but a major proportion of it doesn’t convert then it needs some serious actions. No matter how wonderful a business website may be, you need sales to run your funds. Investing in conversion rate enhancing strategies is vital when you are pulling the right amount of traffic but not enough sales.

Did you know? You just have five seconds to engage a customer before they leave your website. A poorly performing website can make you lose new visitors and the potential of converting them into customers. A number of conversion rate optimization experts convince on the fact that it’s easy to enhance conversion rates of a website by taking simple steps. You don’t need to put a lot of efforts as these simple steps can work just fine, so make a note –

Simplify the interface – A simple user interface with fewer navigations but the appealing content is bound to bring better conversions. Also, make sure that the login procedure is easy and allowing guest checkout will also make a huge difference to your website conversion.

Increase the website loading speed – Did you know? There is a recorded 8% decrease in engagement when a waiting time of 500ms is caused while loading a website. Maintaining faster loading speed will make the visitors stay on your website.

Establish the faith – Your business already has interesting services or products to offer but if it still fails to convert sales then you need to work on establishing the faith. Clearly mention return and exchange policy that is risk-free and works in the best interest of the customers.

Make the call to action button prominent – Most websites have a wonderful user interface but the lack of call to action button causes them to miss sales leads. Shift the focus of your visitors to the direction you want. This can only be done by placing the call to action buttons at prominent places that grab the attention.

Keep testimonials upfront – New users often doubt the credibility of a website before making a purchase. Testimonials serve as a proof of quality services and reduce the risk for the new customers. It also establishes the genuineness and should be put up front on your website.

Use attractive pictures – We humans are visual creatures and we need interesting images to be intrigued. Using high-quality, interesting images is truly essential for your website. Professional images will keep your visitors hooked for long thus increasing the conversion rate for your business.

Connect social media channels – Your visitors use various social media channels to connect. Using this to improve the conversion rate is something you should try. With the potential of your social exposure, your visitors will be able to establish faith in your business that will further motivate them to make purchases.

Give a clear vision to your visitors about your business – Setting a clear vision about your business can affect your conversion rate dramatically. You are likely to extract frequent sales when your website authoritatively conveys the thoughts and tells them the features and benefits of your business.

Create optimized landing pages – Optimized landing pages means that you need to remove all the distractions that prevent your user from making a purchase. This works wonderfully for PPC campaigns where conversion is highly desired as you are investing a lot of money in it.

Enhance the credibility with the use of videos – Trusting a new website can be challenging for your audience. By adding videos to your website, you will be adding a human touch to it. You can create a simple video that tells about your business, a video introduction appeals viewer more and appears like you have done quite an effort for it.

Apart from all these steps, there are plenty of others that can enhance your website’s conversion. You can also avail professional Conversion Rate Optimization Services to amplify your business profits.

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8 Effective Strategies Proven to Boost Conversion Rate Optimization of the PPC Campaigns

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Pay Per Click (PPC) Campaigns are known to bring the great set of business advantages to any company and that’s the reason why this digital marketing strategy is so popular. Believe it or not! The manner in which a company deploys its SEO campaign, PPC campaign or both becomes the deciding factor for the conversion rate yielded. There are various techniques that could jet fire your marketing campaigns for better brand value, sales, revenue and all round profit only if you know how to deploy them. In this blog, we would be discussing eight major pointers that would help your paid campaigns perform even better.

Produce Clickable PPC Advertisements – The foremost important step to boost your PPC campaigns is to put clickable PPC advertisements with focused keywords that are likely to convert. You could do it by conducting a small research online, as to what keywords and campaign details you should put for more conversion. If you are unsure as to what keywords would be right you could consider taking help from an expert pay per click management services.

Maintain Relevant Ads and Landing Pages – Does your landing page delivers what your advertisement say? It is highly important to maintain relevant landing pages for the promises you make in your PPC campaign. Whenever a user can’t find exact product/service for the keyword that he clicked the possibility of him/her leaving the landing page increases hence impacting the conversions in a negative manner.

Structured Website – A well structured and creative website is a must when it comes to improving the conversion rates. Impressive website design, compelling content, attention to details, fewer complexities etc. are crucial criteria to maintain a website. When a user finds a website complex and ill maintained the possibility of him/her buying downturns hence hampering your growth.

Minimizing Distractions – Website distractions could pose a great threat to your business because they let your prospective customers escape before making a purchase. You could do this by focusing on the call to action button, removing social media links from checkout page and by sending mail notification to the user regarding the products they left in the cart.

Reducing Customer Risks – Whenever a customer faces risks related to checkouts, payment making or transaction fail, he/she might wish to step away from that portal. Ensure that your E-commerce website does not lack these features because the smooth shopping experience is everything that is needed to grab better conversions.

Building Customer Trust – Building trust is the quintessential step in maintaining and running a business online. You should eliminate all kinds of customer insecurities, product insecurities, and payment insecurities in order to build the trust factor. It would help you with better conversions in the least amount of time.

Addressing Customer Objections – An outstanding customer complaint handling strategy and online reputation is highly important in building customer trust. If you positively resolve customer complaints and constantly maintain a clean brand image then you could surely convert more customers than your competitive businesses.

Track Your Conversion Rate Progress – In order to progress as an E-commerce business you must track all your conversions and make constructive changes accordingly. This could be done by optimizing and creating more convincing offers which could bring prominent conversion opportunities to your organization.

In case you find this information intimidating and beyond your technical expertise then you could surely take needed help from conversion rate optimization services. Experts who deal with CRO scenarios on a regular basis know the technicalities needed to bring better conversions for every website.

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