UI/UX
THE IMPORTANCE OF USER EXPERIENCE (UX) IN MOBILE APPS
THE IMPORTANCE OF USER EXPERIENCE (UX) IN MOBILE APPS
WHAT IS USER EXPERIENCE?
User experience refers to that particular experience a user encounters while using a particular mobile application in terms of quality of interaction. Providing an optimum user experience includes creating an intuitive, visually pleasing, and high-performing app that is in alignment with the expectations of the target audience.