Five Recent Social Media Trends You Can Build Your Marketing Strategy On

Published by Saurabh Mishra on

2017-05-18

Social Media is one of the most powerful and influential marketing tools to create brand awareness. It’s hard to deny its significance, especially as the internet users across the world are exponentially raising. Going straight to the statistics, the growth in the active number of social media users is up by 21% since January 2016 with the exact 482 million new additions. With every passing year, social media has been gaining a better market penetration and there is every reason why you must be doing it now!

Social media marketing services can bring the right exposure to your brand. Depending on the country you live in, you can deploy particular social media platforms to turn up profits. This year has seen some amazing trends in every social media platform, you may know a few or maybe you just missed them out. Here I am introducing you five recent social media trends along with how you can use those effectively for marketing:

Trend #1: YouTube Videos losing to Facebook Native Videos

YouTube videos have lost its charm to Facebook’s native videos. The viewer base on Facebook is immense and almost half of the world’s online population primarily uses this social media site. Facebook videos get more shares and interactions when we compare it to YouTube and it is easily a potential trend.

Strategy to Use: Facebook is a lucrative platform that you must use to put out your creative videos. However, that doesn’t mean that you need to neglect YouTube completely. Simply put up videos on both the social platforms and ideally at the same time. This will maintain your YouTube fan base while keeping your Facebook audience in check.

Trend #2: Twitter to Offer Paid Version of Tweetdeck

Twitter is planning to launch the paid version of Tweetdeck. This premium version is focused on providing a vast range of amazing features to marketers, brands and other interested users. Tweetdeck’s paid version is in its surveying phase but its current free version is equally great.

Strategy to Use: Tweetdeck is a real-time tweet tracker for your profile. It helps you reach the particular audience, organize and engage in different manners. If your company has a twitter account, using Tweetdeck is an excellent way to stay organized and informed round the clock. Implement this feature to manage twitter like a pro.

Trend #3: Visual Search Comes to Pinterest Browser Extension

Pinterest has come up with a new visual search feature through which users can search on the go without needing to type text. This feature allows users to search in real time when they are out and about. The viewers simply need to click a photograph and Pinterest will handle the rest.

Strategy to Use: The new visual search feature by Pinterest enables your users to search for the exact product they want. You can use this amazing feature in your marketing interest by optimizing the descriptions that you put with each uploaded image. You can also create relevant pin board to allow your product to show up in the visual search.

Trend #4: Pinterest’s Expanded Search Ads

Pinterest has recently brought up a new feature known as Expanded Search Ads that users can explore. Pinterest is joining the paid advertisement game with other social media platforms. These ads will function like an auction and the advertiser will have to pay for each impression received.

Strategy to Use: This feature is excellent if your marketing strategy is centered on the Pinterest portal. Marketers can make tremendous use of this feature by bringing it up front. The advantage of using Pinterest’s paid ad service is that more than ninety percent of Pinterest users don’t type specific brands while searching; this gives you an edge to make a market presence with little effort.

Trend #5: Facebook Live Videos

Facebook Live video feature isn’t as new yet it’s a trend that influential pages are making use of. Live videos let you capture the real-time occurrence without the need to post it. These videos get automatically broadcasted till the time you want. It also let your viewers communicate with you through comments.

Strategy to Use: Facebook Live videos provide you an excellent way to connect and communicate with your audience. More often you go live better social engagement will you make, but just remember to be creative every time you go live. You will also need a trusted internet connection for a hassle-free experience.

Ask a professional and Best SMO Company to create an effective marketing strategy from all these trends and the upcoming ones.

Categories: SMO

Saurabh Mishra

Saurabh Mishra is a Digital Marketing Professional at Aks Interactive Solutions Private Limited, a leading Digital Marketing Company offering complete development solutions for websites and mobiles. Saurabh has multiple years of experience in strategizing Online marketing Trends and loves learning new technologies.

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Social Media provides the sacred place to market your brand and products without working really hard. It can be your tool or your road-blocker depending on the manner you do it. Marketing on the social media might tempt you and it is really easy to undermine the importance of strategic work on it. You can fall into the trap of unproductive SMO easily and it will be realized later when hardly anything can be done. If you are an amateur marketer or someone handling their startup then you need to refine your SMO strategies by reducing the number of mistakes. Today, I will introduce you to some common SMO mistakes that you hardly recognize and how you can avoid them.

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Mistake 1: To Be On Every Social Media Platform

This is a common mistake that most brands tend to make with SMO. They jump start with all the social media platforms at a time and hardly make an impact on even a single one. Coming up with original content and ideas for a number of social media platforms at a time can become a daunting task, this then results into a poor social media foundation.

Solution: Don’t focus on multiple social media platforms at a time. If you are just starting up with SMO, choose the networks that will provide you maximum audience to interact with. Each business domain can benefit from individual social media platforms, for Eg. Facebook and Instagram work best for Ecommerce brands. Focusing on quality versus quantity as this will push your SMO efforts amazingly.

Mistake 2: Not Developing a Consistent Social Posting Plan

Developing a consistent social posting plan is a common goal that most marketers make but only a few keep up with it. In the due run, monotony takes over and even the best SMO plan falls at the mercy of poor schedule. Most startups either don’t make an effort to develop a consistent schedule or they lack the will to sustain it. Without consistent posting, you will lose your audience as their interest will soon drop.

Solution: The best solution for this problem is to draft a weekly or monthly social posting plan. Your monthly social posting plan will consist of all the activities that you will channel through your social profiles. However, weekly social posting plan will be more detailed and will tell activities to do on the daily basis. The point here is to stay in touch with your audience, the more frequently you post the better engagement you will create.

Mistake 3: Ignoring Audience Needs

The success of a social media plan lies entirely on your audience and ignoring their needs can be a dangerous mistake. The major mistake that amateur marketers make is to create and follow a plan that the audience no longer adores. Social media platforms are adapting quicker than ever before and so does the audience, ignoring their needs will only impact your business.

Solution: It isn’t complex to know what your audience needs, a bit of research and asking out is all that you need to do. Also, you can ask them to submit their feedbacks; it will help you evolve your content and strategies. Every social media platform has certain tools that you can use to know what your audience needs, conduct Live interaction sessions on Facebook or Instagram. On Twitter, you can do the same by tweeting and asking for feedbacks.

Mistake 4: Creating Irrelevant Content 

Content is crucial for your social media strategy and you need abundant creative inputs for it. Sometimes, marketers diverge from their aim and create irrelevant content that fails to add any worth to the SMO plan. As a result, the interactions with social media profiles decrease and so does the leads that are brought from it. Irrelevant content causes, even more, harm than good and halts realizing the marketing goals as a result.

Solution: Not every kind of content that brings chuckles and likes is necessary to be put on your social media profiles. If the content that you put has no relevance to your brand then it’s a complete waste. It is necessary to link the content with the brand identity of the business. This will require a few creative inputs but it will definitely do the deal for you.

Mistake 5: Not Developing a Broader Marketing Strategy

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Get your expert support from best SMO Company to eliminate all these mistakes from your SMO plan!

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Know your customers or audience – This should be your first step before building your reputation management strategy. Understand the concerns of your customers regarding your services or products and note down the issues. What are the major factors that are dampening your online reputation? Is it about delivery timings, product quality, or any other concern? Note all these points before you start to develop your strategy.

Bring creative ideas to your desk – Maintaining online reputation is as creative as handling the online marketing for your company. After jotting down the concerns of your customers, you must develop creative ideas to implement positive brand image. How would you really present your company’s positive content? Can it be done differently? These are the questions you must ask and answer before proceeding to the next step.

Create a content plan for time schedule – Creating content is a tedious task and you might get yourself bored if you don’t plan. Make a weekly and monthly schedule for your content creation and publishing. This will ensure that you don’t end up procrastinating about things but rather implement the positive content. Also, maintaining a schedule will help you maintain crispness in your content while adding value to your business in long run.

Choose your targeted platforms – To implement excellent online reputation you should pre-decide the number and kinds of platforms you would be using. The strategy is simple just pick the social and non-social platforms that have maximum negative reviews and those that are often used for searching your company. You should also focus on highly engaging social platforms like Facebook, YouTube, etc. to remove negativity.

Create positive content regularly – Creating positive content on a frequent basis is a vital step to boost the online reputation of your business. You can either do it yourself or can also hire talented resources to carry this task for you. It’s always a great idea to hire professionals for this task since this will easily bring in creativity to your content. Make sure your content exclusively communicates brand quality and responsiveness.

Ask for positive and genuine content – Unlike the above step where you or your resources would be working for positive content creation, this step suggests you ask for positive feedbacks from influential personalities. The word-of-mouth plays a huge role in the development of excellent brand value and therefore you must deploy it for your own good.

Measure your online reputation – Measuring online reputation through various metrics will redirect your work in right direction. It’s often easy to be lost in the efforts of doing everything and still attaining nothing. Hence you must make sure that you use some genuine tools to estimate your online reputation progress. You can then build your strategies based on the kind of output you are attaining.

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