It’s Time to Get it Right – Online Reputation Management

Published by Saurabh Mishra on

In the modern arena if a marketer ignores online reputation management (ORM) then it’s really a bad take because ORM today is a tool that can make or break your brand image. Today’s user relies on search engine results for anything and everything he needs, be it a product, service, or just information. Online reputation management as the very name suggests is managing the reputation of your brand online for best search engine results and making it better. Some negative comments are often made by people who might be envying you and want to harm your image and if a user reads that negative review or comment then he develops a negative image of your brand or services. So, how does ORM handles the situation?

The answer is that ORM involves placing fresh content that pushes old and negative content lower in search results. However, it is not a magic wand that will show results instantly. It takes time and proper strategies and once the results are maintained, the job is not complete still. You’ll need to follow it continuously to prevent the old content from resurfacing. To avail, of the best result-oriented online reputation strategies in Delhi, AKS Interactive is the one-stop solution where we provide you with the best solutions for your ORM woes. Because of the real-time time nature of the social media, any crisis in your company can became an ORM crisis in no time. AKS Interactive provides you with assessment, monitoring, and solutions for all such issues. Even, if you don’t need an ORM today as you are having good days there is no guarantee that you will not need it tomorrow as well. As you grow, so will the competition which will try to hamper your image. Search engine results keep changing based on recent news, social media, algorithm changes, or other driving forces. So, it is better to be prepared by keeping a positive online reputation is a continuous, rather than rushing all together for damage control to prevent minor problems from becoming reputational crises.

Categories: ORM

Saurabh Mishra

Saurabh Mishra is a Digital Marketing Professional at Aks Interactive Solutions Private Limited, a leading Digital Marketing Company offering complete development solutions for websites and mobiles. Saurabh has multiple years of experience in strategizing Online marketing Trends and loves learning new technologies.

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5 Crucial Online Reputation Management Steps Every Business Must Take

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Online Reputation Management allows you to control your brand reputation through a number of strategic steps.  No matters how small or big your brand maybe, specific ORM implementation as per the criticism and negative image needs to be done.

Reputation Management is essential for your business and helps you in achieving the milestone of a well-respected brand. Reputation harms are more critical than losing profits since ill reputation will eventually let you lose customer trust and business. Maintaining a positive brand image through Online Reputation Management is the only way to succeed in a competitive market sphere.

You would be shocked to know that businesses with mostly one-star and two-star reviews fail to convert about 90% of the enquiring customers.

So the initial step you need is to search for your business/brand name on the Google. You will easily spot some reviews on the right corner and some top rated search links. Analyze these links by going through their content, are these positive or negative? If the situation is in control then you must not worry but if you can see a lot of negativity creeping in then you must take some serious actions. You can begin by interacting directly with your customers and try to resolve complaints as much as possible. If the effort still doesn’t yield potential results then it’s time you take all these steps one-by-one –

Begin Reputation Management Promptly – You should not waste your time in making apology statements all over the internet. The first step that you need to take here is to begin reputation management promptly through most professional deployment. Plan a strategy and collect your thoughts as to how you can tackle negativity and hate on various internet platforms. What content creation and submission plan you will follow along with specific negative keywords should be planned here.

Establish a Complaint Forum – Negativity can’t be dealt just by avoiding the comments as this could turn-up as a lethal war against your brand. The second step is to establish a compliant forum that displays your reliable support to customers in case of problems faced by them. Add on a web page in your company website and let people know that you are willing to work on issues related to products/services they have bought. An efficient complaint forum represents you as a reliable company, thus upgrading your reputation.

Publish Press Releases on Influential Domain Authorities – Press Releases are highly influential in bringing up the online reputation of any company. When used in a strategic way with informational content and specific negative keywords, you are more likely to make an impactful presence. There are certain influential domain authority websites that work great for submitting press releases. You should target those websites to promote your content and you will certainly see the reputational difference.

Target Specific Social Media Platforms – Social Media platforms are extremely helpful in communicating with masses and thus working on reputation from its core. All you need to do is to find your best social media platforms according to the kind of users you are targeting. Begin by assessing your specific social media platforms and then develop a creative content promotion strategy. You can also inspire your users to submit their positive reviews about your brand. Those ratings and comments are surely going to impact your online reputation in long run.

Hire Professionals – Still have no idea as to how you can improve the online reputation of your brand? Seek professional help. Online Reputation Management can be tiring enough for you when you don’t hold enough expertise to handle it. By seeking some help from professionals, you are going to achieve better brand reputation results in no time. Also, dedicated deployment of reputation management techniques by experts will make you worry less about this trivial task.

Mend your brand reputation early to get impactful business results!

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7 Content Creation Steps to Effectively Boost the Online Reputation for Any Business

Online Reputation Management Services

Is generating better brand image always on your mind? Maintaining brilliant brand image is the top most priority of any business and you can really invest in it anytime you want. The better brand image doesn’t just present you as a leader in your domain but also grabs you brilliant business in long run.

Did you know? About 88% of B2B marketers use content marketing as one of their prominent marketing strategies.

As the online market is becoming a prominent domain of major companies, content marketing is expected to become a major functioning domain for every business. Indeed there are various reasons and benefits why you should be paying more attention to excellent content creation. Also, online reputation management services when coupled with great quality content can bring excellent prospects for you.

These are seven major content creation steps that you need to keep in mind before developing your effective reputation strategy for business.

Know your customers or audience – This should be your first step before building your reputation management strategy. Understand the concerns of your customers regarding your services or products and note down the issues. What are the major factors that are dampening your online reputation? Is it about delivery timings, product quality, or any other concern? Note all these points before you start to develop your strategy.

Bring creative ideas to your desk – Maintaining online reputation is as creative as handling the online marketing for your company. After jotting down the concerns of your customers, you must develop creative ideas to implement positive brand image. How would you really present your company’s positive content? Can it be done differently? These are the questions you must ask and answer before proceeding to the next step.

Create a content plan for time schedule – Creating content is a tedious task and you might get yourself bored if you don’t plan. Make a weekly and monthly schedule for your content creation and publishing. This will ensure that you don’t end up procrastinating about things but rather implement the positive content. Also, maintaining a schedule will help you maintain crispness in your content while adding value to your business in long run.

Choose your targeted platforms – To implement excellent online reputation you should pre-decide the number and kinds of platforms you would be using. The strategy is simple just pick the social and non-social platforms that have maximum negative reviews and those that are often used for searching your company. You should also focus on highly engaging social platforms like Facebook, YouTube, etc. to remove negativity.

Create positive content regularly – Creating positive content on a frequent basis is a vital step to boost the online reputation of your business. You can either do it yourself or can also hire talented resources to carry this task for you. It’s always a great idea to hire professionals for this task since this will easily bring in creativity to your content. Make sure your content exclusively communicates brand quality and responsiveness.

Ask for positive and genuine content – Unlike the above step where you or your resources would be working for positive content creation, this step suggests you ask for positive feedbacks from influential personalities. The word-of-mouth plays a huge role in the development of excellent brand value and therefore you must deploy it for your own good.

Measure your online reputation – Measuring online reputation through various metrics will redirect your work in right direction. It’s often easy to be lost in the efforts of doing everything and still attaining nothing. Hence you must make sure that you use some genuine tools to estimate your online reputation progress. You can then build your strategies based on the kind of output you are attaining.

You can also combine your online reputation management efforts with consistent social media optimization services in order to gain maximum benefit for your business.

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5 Essential Tips to Maintain Excellent Online Reputation for Your Business

5 Essential Tips to Maintain Excellent Online Reputation for Your Business

Reputation is often considered a major factor for any kind of business be it offline or online. It has always been a sought character for businesses and would remain so in the coming future. It’s no secret that a company’s reputation whether positive or negative could transform the entire throughput of the business. With so many internet businesses available it becomes extremely difficult to trust and carry out purchase from them, hence customers often seek ex-customer reviews as a decisive factor before making a purchase. But there could be times when haters or competitors try to spread negativity to hamper the public image of a company or an individual.

Online reputation management services provide you techniques through which you could improve the online reputation of your business in a superb sense. These techniques are going to address all these issues –

  • Diminish Negativity – Online reputation management is done to reduce the overall negativity that has been accumulated for your brand by the unsatisfied customers. The negativity is a great threat to your social image and hence should be cut down as soon as possible.
  • Reduces Hate – Some hate activists could reach beyond the norms of negativity by building hate pages. In such scenarios online reputation management could be of great help in cutting down the hate.
  • Improves Brand Image – The main focus of reputation management techniques is to improve the brand image of your company by bringing positivity. The improved brand image implies to better recognition and increased market worth.
  • Improves Business – Whenever a business reaches its maximum positive reputation it will surely receive amazing business. Brand value plays a crucial importance in bringing business to an organization hence you must invest in reputation building strategies.
  • Brings new customers – Better online reputation means new customers and it’s just as straightforward as it sounds.

These are the five major tips you could use to exhibit better online reputation –

Tip 1 – Use Social Media – Social media could be your ultimate weapon to reduce the impact of negative online reputation. You should constantly update your concerns, customer queries etc. before these points make a negative impact on your reputation.

Tip 2 – Engage more – Engaging with your customers is really important when you wish to improve the online reputation of your company. You need to address customer complaints directly by communicating in a polite manner.

Tip 3 – Don’t ignore Negativity – The more you ignore negativity the worst impact it would leave on your business. Ignoring negative feedbacks could be a fatal mistake, hence always prioritize addressing of complaints and harsh reviews on the top of your list.

Tip 4 – Keep your website secure – Competitors usually find a way to sneak into your company’s website so they can harm your online reputation. Thus you must keep your website secure from intruders by the deployment of all possible security checks.

Tip 5 – Make Online Reputation a Priority – Checking online reputation constantly and devising new techniques for it is always considered an essential thing for the newbie. Make sure your company invests in excellent ORM strategies either on its own or with the help of a technical companion.

Online reputation management is a crucial factor for any organization and the more you will exercise it, the better returns you would reap. In case you are unfamiliar with techniques involved, you could certainly reach for the expert help of ORM professionals. There are various outsourcing partners that promise to deliver amazing ORM results but considering the work experience in relevant expertise is always advised. You could also promote your company’s campaigns by choosing top email marketing services from professionals. These services would bring more customers, better business and a lot more with the deployment of ideal strategies.