Mobile SEO: Essential Components You Need To Know To Drive Maximum Organic Traffic

Published by Saurabh Mishra on

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Do you have an excellent online visibility? Are you planning to stretch it to other verticals? Adapting to the trends is a proven way to extend your abilities. When you have a startup with a niche, it becomes really important to reach as many people as you could. The more you connect the better profits will you make for your company! It is proven that organic visibility is the most significant way to add brand value and profits to a new business but understanding the right implementation can be a challenge sometimes. You must already be doing the traditional SEO for your website but have you ever thought of giving mobile SEO a try?

You will be surprised to know that mobile devices now accounts for 60% of all the searches. As the world is turning mobile, it is important to know how mobile SEO can help your organic traffic targets and what components should you really care about. A company that specializes in responsive web design services can help you with the mobile SEO.

There can be many questions that can instantly pop into your mind. What kind of website supports for the mobile SEO? Which components will be a deal maker for mobile SEO? How to extract maximum organic reach with mobile SEO? Those are few of the questions that you would be wanting to know.

Responsive website design can be really supportive for your mobile SEO, it is highly recommended by Google because it doesn’t dilute the page rank. After the Panda update of Google, mobile websites are seen as separate websites and therefore faces ranking penalties due to duplicate content. A responsive website adapts as per the device of the user and provides a friendly interface to scroll upon.

Making your website visible on mobile is all about taking strategic steps in a priority-based manner. To help you out, here are some of the effective steps that you need to take:

Website’s Core Ranking – Core ranking is actually the rank of a website which is gained through traditional SEO steps. Google does have a separate algorithm to rank mobile friendly website but without core ranking, you will hardly make it to that point. Your website should be well indexed and should have appropriate page load speed to help you gain the desired organic traffic.

Mobile Keyword Research – Mobile users usually don’t search for desktop or laptop users. By this, I mean that the pattern of keyword usage on the mobile is different and there is an active use of words like ‘nearby’ and ‘near me’ in searches. Since more than half of the traffic comes from mobile, it is important to optimize your website keywords according to that and pay a little more emphasis on Local SEO as well.

Mobile Friendly Errors – Mobile websites that rank high on Google Search Engine adheres to friendly user interface guidelines. This means that these websites support an array of features that are user-friendly and helpful for the end user. Google provides a mobile-friendly test to let you identify why your website isn’t achieving the desired rank that it deserves. Find out those errors and improve on them for an impactful presence on the internet.

Mobile Application Optimization – Not all businesses are restricted just to the mobile-friendly website, extending the business reach with the mobile application is the lucrative trend. Mobile applications generate repetitive business and should be carefully addressed. There are proven ways to index and optimize your mobile application for the app store. This will ensure that the right customers find your mobile app as they search the app store.

Accelerated Mobile Pages – AMP is a project from the Google to make really fast mobile pages. It is nothing but the compact form of HTML also popularly known as diet-HTML. The ranking of AMP pages is higher enough in Google search but it is only publishers have the access to it right now. You cannot use this feature right now but if there is a way to extend the speed of mobile pages through coding then it will be really useful in extending your presence on the Google Search Engine.

Reach to the experts if you don’t know how to develop responsive website design and gain visibility with mobile SEO.

Categories: Web Design

Saurabh Mishra

Saurabh Mishra is a Digital Marketing Professional at Aks Interactive Solutions Private Limited, a leading Digital Marketing Company offering complete development solutions for websites and mobiles. Saurabh has multiple years of experience in strategizing Online marketing Trends and loves learning new technologies.

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A professional looking website is necessary for the overall success of your business. As it not just enhances your capabilities but also equips you with the right amount of exposure. With progressing trends and ever so evolving technology, it becomes a challenge to keep your website updated. Even the most updated websites can get pretty redundant and requires a revamping session.

Did you know? 75% of users admit making judgments about a company’s credibility based on its website design.

Your business’s identity, credibility, output, etc. based on the way it appears. Hence, you want to make sure that it represents the information exactly the right way to attract the business.

You may have the best website layout developed by an expert Web Design Company but if it displays these seven signs then it’s time you need to consider redesigning the entire thing.

Website Appears Outdated – An outdated looking website is the first sure sign that your website needs to be redesigned. If the navigation appears complicated and the content ineffective then it’s time that you consider to design your website again. Redesigning your website will work on all the issues by updating everything again.

Decline in User Traffic – User traffic is a major deciding factor in the success of your website. You can use analytic tools to get the idea about the number of visitors coming to your website. When you check the web traffic, what you really see? If you find the visitors declining then it’s time you consider redesigning the website. Incorporating a trendy design will greatly help you in attracting back the traffic.

Greater Bounce Rate – Only a website that attracts and keeps the visitors on it is business friendly. If you have recently experienced enhancement in bounce rate despite all the efforts then it can certainly be the fault of your website design. The visitors are on the lookout for services like yours but they are certainly turned down by what they land on.

Poor Social Media Engagement – Social Media is the true essence of all the digital marketing strategies. It is not only quick but influential in amplifying your business profits. If you experience a lag in your website’s social exposure then you must consider improvising the website design. Add social buttons, this will make your website a lot dynamic and will bring more visits to your website.

Not Enough Leads Generated – Even if your site is wonderfully designed, if it’s not generating enough leads then you must consider re-evaluating your site’s design. The possible problem could be the lack of a prominent Call to Action Button. The distractions should be minimized for lead capture. To assist people, you can also have a Contact Us page where viewers can directly fill in their queries. A live chat option is also a great feature to keep up with the customers.

Plunging Search Engine Rankings – Ranking top on the preferred Search Engine is something that is vital for every performer business. If your website’s Search Engine ranking is constantly plunging then there could be chances that it lacks a good design. Maybe it lacks the quality content or missing Metatags, certain necessary changes to the existing layout of your website can easily upgrade your search ranking.

Poor Revenue – Is your business generating poor revenue? You can certainly blame it on the website design. Generating good profit is something that your business needs in the first place and a good website design contribute to that. With optimized website design, you would be able to fetch more viewers, engage them, and can even create lot more profits.

Reach for professional web design services if you find it a hassle to maintain the business presence and profits for your website.

Web Design

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Businesses are realizing their need to perform online and that’s why a majority of them are adapting newer development techniques. Having a working website is not just sufficient in this age if you want to reap better sales, monetary returns and long term business from your portal then there are various things you must consider in the deployment of your professional business website.

In this blog, we will be addressing a few essential tips that you should maintain in order to have an excellent online business:

Appear Professional Online – There is no secret that a website is more of what it appears than what it does. An amateur website can only impact your business reputation for the worst and you would definitely don’t want it. Let your business website appear crisp and to the point by eliminating unnecessary images or content. You can also consult Professional website design Services for a needed second opinion for your website.

Build Easy to Navigate Website – Have you ever stumbled across a website complex enough to navigate you off? We all have been in that situation! Consider sophisticated navigating website to keep your users/customers engaged or you might miss some real potential sales. Support a search bar and an easily navigating top bar for least confusion.

Focus on Product or Service First – No matter how brilliant your business website looks, if it is unable to focus on product or services then you can have a tough time achieving sales targets. Pay attention to the size and quality of images you use, proper product description, easily findable product, etc. failing to all these can lead bigger bounce rate.

Think Out of Box – To make an impact on users you would wish to focus on creative user interface, one that distinguishes you from others. Pay special attention to the kind of graphics, images and website layout you are using. Invest in the better user interface and you can witness the growth instantly. Creativity sparks your business growth so never shy away from it!

Create Search Engine Friendly Website – Do you want to be found online? Invest in a search engine friendly website. By search engine friendly we mean focusing on targeted keywords, interlinking website and paying attention to content marketing feature. Higher ranking on Google justifies the reliability of a website; therefore, you should never miss on it.

Focus on Individual User Experience – Customization of a website is essential in this market age because needs and each of your user/customers are different. Customized user experience brings appreciation, brand loyalty, consistent business and much more.

Add Multiple Payment Options – Do you provide enough payment options to your customers? If not, consider doing it. Add enough payment options in product checkout space so your users do not shy away from purchasing. If they don’t find your website trustable enough then you might miss out on a lot of transactions.

Convenient Customer Support – Are your customers getting appropriate support regarding payment failures, undelivered products, defects etc.? This can be a major turn off for a customer buying product from your website. Hence check complaints and address them soon before it turns into hate.

Analyze and Attain Customer Feedbacks – R&D is always essential for any kind of business and you can’t definitely work on your website’s problem areas unless you have any idea about it. Research your website and attain customer feedbacks to constructively upscale your business and profit margins. Consistent check on website rankings, user traffic, and bounce rates will definitely let you distinguish areas you need to work on.

Focus on Responsive Development – If you wish to upscale your business a little more than you might want to target a bunch of users operating your website on platform other than desktop or laptop. We know that Mobile and tablets are the new popular device to scroll the internet hence focusing on a responsive website is essential. If you can’t able to achieve an optimized platform for all kinds of devices then you might wish to consider seeking help for Responsive Website Development Services from professionals.

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Responsive Website Design vs Custom Website Design: Which One should you choose?

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Promoting business through internet is no new concept, in recent years we all have seen the unbelievable responses, even offline businesses are upgrading themselves to online. Whether you wish to develop a blog, e-commerce portal or your company’s website, having a reachable platform has numerous advantages in terms of business and brand value creation. We should first of all understand that to make a website or a distinguishable platform you would need an appealing interface, without which a website can’t survive the competition.

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Responsive websites as we all know adapts as per the dimensions of the device, these are perfect for the situations where your business would like to target all kinds of customers operating different set of devices. Creating and maintaining different websites for different platforms could be waste of money and efforts. When you have a responsive website the content and links of your existent platform could be utilized for other devices as well.

However, not all websites wish to target customers operating wide range of devices, certain businesses require to target either one or two devices apart from desktop. In those situations custom websites could be ideal bet. There are various factors like content, audience behavior and resources that determine the kind of platform requirement for your website.

Pros of responsive website design –

  • Single website supported on multiple platforms.
  • No need to update new content for each device.
  • Website behavior is same for mobile and desktop user.
  • Alterations are done only to CSS.
  • Time, effort and cost significantly reduce.

Cons of responsive website design –

  • Websites can’t be customized for different platforms.
  • Provides single user-experience to all customers.

Pros of custom website design –

  • Best for businesses looking for a logical change for the new platform.
  • Website behavior is different for mobile and desktop user.
  • Website implements specific functionality as required by business and customers.

Cons of custom website design –

  • Time, effort and cost consuming.
  • Regular updates are necessary for maintenance.

You could assess all these points to make a conclusion whether your business should consider responsive website or custom web design. Responsive websites are SEO friendly and are recommended by Google, but you should research your targeted customers and their behaviors before making a leap. You could also reach to a professional web-designing company in case of help.