It’s Time to Get it Right – Online Reputation Management
In the modern arena if a marketer ignores online reputation management (ORM) then it’s really a bad take because ORM today is a tool that can make or break your brand image. Today’s user relies on search engine results for anything and everything he needs, be it a product, service, or just information. Online reputation management as the very name suggests is managing the reputation of your brand online for best search engine results and making it better. Some negative comments are often made by people who might be envying you and want to harm your image and if a user reads that negative review or comment then he develops a negative image of your brand or services. So, how does ORM handles the situation?