Top 7 Internet Marketing Strategies That Your Business Must Follow in 2017

Published by Saurabh Mishra on

Internet Marketing

In 21st century, The Internet has become the world’s best communication route to connect with your loved ones as well as your business audience. More and more businesses are realizing the value of internet marketing to stay connected with their audience and it’s the best time to start.

Did you know? According to internet live stats, last year there had been a 46.1% pop in the number of internet users in the world. That means now there are approximately 3.5 billion internet users added to the global digital family.

The Internet is now even more influential than before and there is no reason why you should refrain from Internet marketing services. You can expand the capabilities of your online business by implementing the right strategies and that’s what we are going to discuss.

As 2017 begins, it’s time that you upgrade your internet marketing strategies for business to reap the maximum potential that you deserve.

Here are top 7 internet marketing strategies that should take your focus this year:

Paid Search on Search Engine – Paid search on search engines like Google and Bling are not at all new for businesses, but it will be on rage this year. It helps you reach your customers directly by implementing a few steps, keywords, and bid amount. Google has been turning competitive with search engine advertisements and hence you need to strategize Ad copies through forthright keywords, content, and specific tools.

Search Engine Optimization – Search Engine Optimization is as old as Google and it has been evolving ever since. SEO is here to stay all because users genuinely trust organic results more than the paid counterparts. This year the major focus, however, will be on amplifying the content quality and content promotion rather than keyword stuffing. Links with high quality and high domain authority will also be the metric for success in SEO.

Mobile App – People just don’t use desktop and laptops for operating the internet anymore. Mobile devices are consistently transforming the internet marketing. More than 2 billion mobile users were estimated to access the internet globally last year and the number is constantly increasing. You need to have your own business mobile application to attract that major chunk of the audience.

Paid Social Media Searches – Social Media platforms has changed quite drastically last year especially when we relate it to internet marketing. More and more brands are deploying Facebook, LinkedIn, and Twitter to attract the qualified audience and promote their sales. Paid social media has helped in driving qualified leads and immediate business to the brands. Your business can have instant recognition by putting the least amount of investment.

Email Marketing – Personalization of the website for the users is an important aspect that can’t be ignored this year. Selling products and services passively are just not enough, your audience needs that specialized focus. Email Marketing can help you reach your loyal bunch of customers by communicating latest deals and offers. Also, the high ROI (Return on Investment) is likely to well contribute to your revenue.

Influential Marketing – the Internet is the best place where the audience can be well influenced for making instant purchase decisions. Numerous companies are using qualified strategies to influence their audience through a number of marketing channels. With time it is likely to bring you bigger and better sales leads. You must also include referral programs like contests, discounts, etc. to leverage your sales results.

Videos – Text content has its advantage but nothing can beat videos when we talk about user engagement. We have seen a huge increase in video content across numerous social media platforms and it will be a major component of all great business strategy this year. The quality of videos, however, plays a great role in the success of your strategy. Go for HD (High Definition) ones with creative and compelling content to drive significant leads.

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Saurabh Mishra

Saurabh Mishra is a Digital Marketing Professional at Aks Interactive Solutions Private Limited, a leading Digital Marketing Company offering complete development solutions for websites and mobiles. Saurabh has multiple years of experience in strategizing Online marketing Trends and loves learning new technologies.

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Open Rate – Open rate of an email signifies the number of emails that have been clicked and opened by the prospective customers. This is calculated by finding the total number of opened emails by a total number of sent emails and then multiplying the number with 100. By measuring this, you will know how well the content, subject line, and promotion offer is working in the email.

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Customize the campaign – Customization of the Email campaign means that you will be creating the entire content as per the individual you are targeting. This can be a short welcome note or a deal that they can find interesting. A little effort on your part will make your customer feel special.

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