Branding & Design
A brand’s identity is connected with the way it looks, sounds and how it wishes to be perceived by its target audience. We use the brand’s own personality traits and ambitions to carve a strong brand identity that fuels relationships. Be it developing a new identity from scratch, or reshaping an existing one, the end goal is to own a part of the consumer’s mind space through a strong, unified identity.
The starting point of any successful brand is a well though-out plan – this is your brand strategy. We dig deep and find out everything there is to know about you – who you are, what you stand for, what promise you make and how unique this promise is. We use this knowledge to define how your brand is experienced and define a cohesive, consistent brand strategy to connect the dots.
A strong brand positioning means that you’re able to occupy an exclusive, unrivalled part of the consumer’s mind. Using extensive research on your brand’s consumers, competition and inimitable capabilities, we develop distinctive brand associations to enhance brand recall, consumer loyalty and willingness to purchase.
Imagine the heart and soul of your brand translated into cohesive design – this is your set of brand guidelines. Brand guidelines set the ground rules for every interaction your brand has. We dive into the nitty-gritty of your brand’s voice to give you a cohesive document that’ll set the tone for all brand communication to follow.
To ace the social game, your brand should be able to make a lasting impression within a matter of quick seconds. And when it comes to first impressions, appearance is everything. Driven by logic and design, we define a cohesive set of social media guidelines that help you tap your digital audience and remain relevant. These guidelines make sure that every single social interaction you have is 'on brand'.
The performance of your brand is a sum total of the experiences it creates in the market place. For you to grow and evolve alongside changing expectations and market conditions, you must know where you currently stand in the eyes of the consumer. We conduct a detailed brand audit to analyze your brand’s internal and external perceptions, judgments, strengths, weaknesses and everything that falls in between.
The secret to acing the rebranding scheme is to ask ‘why’ at the beginning and keep doing so at every small step of the way. Consumers don’t just want to be faced with a new logo, they want to hop on the train and be a part of the rebranding journey. This is why our rebranding services are centered on the ever-evolving needs and aspirations of the consumer. Be it a change in the tagline or a brand new identity all together, our rebranding process seeks to breathe new life into the brand.
A logo is undeniably one of the most important marketing tools ever known. It determines how people recognize you, remember you and recall you. Through our logo design service, we aim to build visual cues that reflect your brand’s personality and communicate its core message.
Choosing the right name for your brand is no less important than naming a baby. A name has the ability to tell so much about who you are, what you do and what you stand for. As your brand naming agency, we apply our in-depth industry knowledge and creative bent of mind to give your brand a name that the audience resonates with.
We understand that your brand is a valuable asset, and like anything treasurable, it must be managed with utmost care to reach full potential. Our brand management services ensure that your brand stays consistent, relevant and receptive to dynamic changes in the marketplace.
Everything we do is driven by a strong belief in art and its ability to transform. Our team of experienced art directors and creative spirits work together to craft mood boards, direct shoots and produce impactful content that can move your consumers.
For a brand to be truly successful, it must be built from the inside out. When your team cares about your brand and believes in it wholeheartedly, a common sense of purpose drives them to sell better. Using a host of tools such as internal presentations and branded stationary, our internal branding design solutions ensure that your employees continue to feel stimulated and inspired.
Using events to market your brand is a great way to beat the clutter and gain a top-of-mind advantage. Taking your brand’s core values as the starting point, our event branding solutions are focused on creating anticipation and excitement prior to an event. Be it guerilla advertising or impromptu flash mobs, we’ll do whatever it takes to make sure there’s a buzz among your audience.
Your space can tell a story, it just needs to be told what to say. Through environment branding, we unlock the potential of your space to create instant connections and make them last. Whether it’s your retail outlet, corporate space or a common area, we create multi-sensory experiences that are hard to forget.
In the eyes of a consumer, good packaging is the sign of a good brand. With simplicity and practicality at the heart of everything we do, our creative packaging designs help your brand stand out in a sea of sameness and get noticed.
For any business, big or small, a brochure is an invaluable sales asset. Our team of design experts can instinctively tell what looks good on paper and suggest the best way to communicate your message visually. From concept and photography to copywriting and print, we take care of the smallest detail to deliver a beautiful product that has the power to inform, persuade and inspire. As part of our creative brochure design solutions, we specialize in:
Your business stationery alone can be the difference between a good first impression and a bad one. So to ensure that you make the right impression every single time, your stationary must be unique and interesting. Our creative team involved in business stationery services believes in challenging the status quo to help your brand skip the clutter and stay on top.
Using our expertise in design, copywriting, photography and editing, we craft annual reports that tell the story about your year’s activities and communicate important developments effectively.
Being your presentation design agency, we use our expertise in visualstorytelling to design lean presentationsthat keep the audience engaged, and make crucial messages clear.
With good design and impactful copy being our best weapons, our direct mail design solutions help your brand effectively engage with its audience. From creative conceptualization to execution, everything is on us.
There’s a thin line between ordinary e-mail campaigns and campaigns that convert - this line is drawn by design. With our adept communication skills and creative expertise at play, we ensure that your e-mail marketing campaign carries the message and delivers tangible results.
We specialize in creating strategic advert design that generates awareness, creates desire and drives purchase. By tapping into your brand’s core proposition, we develop advertisements that grab and hold the consumer’s attention. Our specialties are:
