Inbound Marketing
Inbound marketing involves a deep understanding of the consumer-buying journey such that they can be attracted using relevant content and value addition at every touch point.
The aim is to create need-gratifying content that has the power to cultivate leads into end-customers. From setting up your software to managing it, we hold your hand every step of the way as you attract, convert, close and delight users.
When it comes to inbound marketing, content will always be king. We use a cohesive blogging, social media and content strategy to attract visitors most likely to convert. Quality content also comes with the added benefit of much-needed SEO juice and precious backlinks.
We track the entire lifecycle of your customer, including the how, when, what and why’s of their purchase. This ability to trace their journey lets you optimize your strategy and add definite value at every touch point.
Businesses run on leads. Our lead generation solutions allow you access to advanced data that can help you convert random visits into quality leads. This is aided with an in-depth analysis of consumer buying behaviour to actively drive conversions.
We use compelling content and convincing CTAs to nurture leads and ensure that the reader is given exactly what they came looking for. Once contact is established, we continue the conversation by providing relevant content that is valuable to every kind of persona. In this way, your brand is able to gain trustcredibility.
A well-designed, well-organized landing page lays the groundwork for higher conversion rates. We channel our efforts towards developing an exclusive web page that describes your offering, USP and benefits. This page is separate from your main website and is put together to achieve a singular focused goal. The aim is to push the customer into the purchase funnel so they can be nurtured and eventually converted. Additionally, we also develop specialized lead generation pages to capture user information and use it to your advantage.
From attracting the right visitors to converting the right leads, even the smallest step of the inbound journey can be automated. We set up and manage Hubspot software to streamline your workflows and put your sales, CRM and marketing needs in auto-gear. With automation of e-mail systems, we keep your user base engaged and more likely to perform desirable actions.
To delight your customers and ensure fruitful engagement, analyzing and reporting is a must. We track important metrics such as buying history, browsing history etc. to gain actionable insights about users in the sales pipeline. This information is critical in determining behavioral patterns that lay the base for forthcoming marketing strategies.
A long lasting stronghold amongst your customer base, allowing us to develop relationships with potential consumers while maintaining brand loyalties with existing customers.fuel your growth and strengthen existing relationships.
In order to capture leads and contacts efficiently, we strategically place landing pages and contact forms in order to further develop brand relationships. This is a great way for us to ensure that the customers are in sync with relevant brand information and make complete use of the services provided.
With the availability of automation techniques, your content can be easily scheduled months in advance with a strategic plan of release in place. The content can also be monitored and adapted to changes in communication – for an increasing level in engagement and leads.
We see your marketing strategy through and through – from its deployment to its conclusion. By analyzing leads, clicks, engagement and traffic generated via all digital platforms, we collect insightful information for you to understand and interpret the future of your company and brand.
